Alterian Launches Chameleon Customer Behavior Platform

Customer engagement technology specialist Alterian has launched a tool called 'Chameleon, the Adaptive Customer Experience Platform', to help marketers adapt to customers' unpredictable behavior.

Headquartered in Denver, CO, with offices in Bristol, UK and Sydney, Australia, Alterian develops campaign management and real-time marketing software. Its new Chameleon solution provides insights to enable users to access and manage each customer relationship, while offering a dynamic decision engine for 'in-the-moment' personalization on any channel.

CEO Bob Hale (pictured) comments: 'Chameleon's millisecond marketing capabilities let adaptive marketers personalize messaging in the moment using fast and slow data to maintain relevancy across their ecosystem. These are dynamic omnichannel campaigns that leverage real-time rules to dynamically personalize messaging in less than 100 milliseconds, staying fully targeted on the latest state of each customer relationship on any channel. With Chameleon, we are setting a new standard for personalized messaging'.

Web site: www.alterian.com .