Acxiom and Adobe Link for Location-Based Targeting

Enterprise data and analytics company Acxiom and software giant Adobe have launched a solution called Connected Spaces, helping clients in retail, travel and leisure sectors to deliver real-time communications.

Connected Spaces combines Acxiom's people-based marketing services and Adobe's customer experience delivery platform to help locations such as airports, malls, sports stadia and resorts to understand and engage with their audiences. Consumers are spotted at the moment of interaction when they enter a geo-fenced environment, park a vehicle, connect to a WiFi service or make in-store purchases.

Christian Peck, VP and MD at Acxiom, says Connected Spaces demonstrates how destinations with high footfall and limited dwell times can transform a customer's experience before, during and after their visit. Garrett Ilg, President of Adobe EMEA, adds: 'Brands may only have one shot to exceed their customers' expectations when they are embarking on a holiday, attending a concert, going to a major sporting event or enjoying other memorable experiences. Seizing on this opportunity to engage, adding value to visitors' lives, and enhancing that experience is precisely what this solution facilitates, through the intelligent use of data and marketing technology'.

Web sites: www.adobe.com and www.acxiom.com .