Yandex.Metrica Debuts Web Search and Browser Monitor

Moscow-based web analytics platform Yandex.Metrica has launched a tool called Yandaex.Radar, which monitors search traffic and browser usage.

Yandex.Metrica, which is part of Russian ISP giant Yandex, has developed a tool to help publishers understand their online audiences, by monitoring web site traffic, analysing web site visitor behaviour, and measuring advertising performance. The system is installed on more than eight million web sites, and the new Yandex.Radar solution uses the resulting anonymized data to provide advertisers, webmasters, analysts and other Internet marketing professionals with current and historical data for search and browser usage share for Russia, Belarus, Kazakhstan and Turkey. The data can be broken down by type of operating system or device.

Victor Tarnavsky (pictured), Head of Yandex.Metrica, comments: 'Our goal is to provide accurate data for search and browser shares. Over time, we hope to further broaden the scope and geographic coverage of Yandex.Radar'.

Web site: www.metrica.yandex.com .