DBS Data Launches Sampling Tool for CATI Projects

In the UK, business and consumer marketing data specialist DBS Data has launched a new service called Total Sampling, providing organisations running CATI projects with access to its data sources.

Chelmsford, Essex-based DBS offers access to a 45 million-record consumer data pool, a 31 million-record 'goneaway' suppression file, and a 2.5 million-strong charity file. It also offers the Verifi solution, which enables marketers to validate and append data in real-time, during omni-channel interactions; and a 'Pre & Post Campaign Analytics service.

The new Total Sampling approach has been developed to help clients access hard-to-reach audiences through telephone interviews. As part of the recruitment process, the service sends a hosted screener via a link to candidates, and those who qualify are asked to register a time and date when they are willing to be interviewed. In addition, links and adverts are inserted into relevant e-mails and newsletters, to allow the screener link to be sent to the most 'attention rich' audiences available.

MD Adam Williams (pictured) comments: 'Until now the two main options for polling consumers has been online and telephone. Online is low-cost but prone to exploitation by 'professional' survey takers that can skew results. Telephone-based campaigns can provide better data, but are prone to high costs and lower response rates. Total Sampling enables organisations to accurately target the exact audience they want to reach, qualify them and book a convenient time to receive a call to run through the survey'.

Web site: www.dbsdata.co.uk .