GfK and Money Dashboard Link for UK Spending Analysis

GfK has partnered with Edinburgh-based personal financial management service Money Dashboard, to provide retailers and brands with insights into UK consumer spending patterns by category.

The partners will introduce the GfK Consumer Wallet spending tracker in the UK, delivering a 360-degree view of shopper spending patterns across tens of categories; an understanding of the geographic location of customers for targeting; and evaluation of client loyalty levels against key competitors. Consumer Wallet clients can log in online to analyse consumer spend by demographics and geographical region. Monthly reporting allows businesses operating in the UK to track their performance over time, with the data covering spend across all categories.

Steve Tigar (pictured), CEO of Money Dashboard, comments: 'With well over 100,000 customers - and growing - we are the perfect data partner for GfK. Having seen the firm's existing Consumer Wallet solutions, we have complete confidence in GfK's ability to create the best customer-facing service based on our in-depth, anonymized data. We can't wait to see the results in early September'.

Web sites: www.gfk.com and www.moneydashboard.com .