New Funds for Social Media Analyst Converseon

VoC and social media intelligence agency Converseon has raised $5m in a Series A round of funding, which it will use to scale its artificial intelligence-powered technology.

New York-based Converseon combines automated and human analysis to provide clients with a suite of customisable 'listening solutions', helping them map, monitor and react to social media conversations. The big data version of its social media intelligence application Conversus is used for brand tracking, market mix modeling, predictive analytics and other research purposes; while the firm's Convey.AI is an AI focused natural language processing solution, helping companies conduct more precise sentiment and emotional analysis.

New funding has been led by a group or un-named private investors, and combined with the company's initial seed round brings the total raised to date to $7.5m. CEO and founder Rob Key (pictured) comments: 'The demand for our technology and insights solutions is growing rapidly as the market matures beyond basic standard social listening initiatives. Convey.AI helps transition social intelligence from reactive and descriptive to predictive and prescriptive and can help unify social and voice of customer intelligence initiatives. This investment will allow us to further accelerate and scale out these offerings across more regions, categories and point solutions'.

Web site: www.converseon.com .