FUEL CYCLE Adds Geolocation Feature to Mobile App

Los Angeles-based MR and community intelligence platform FUEL CYCLE has added geolocation capabilities to its mobile app, enabling clients to conduct real-time location-based research.

The firm, which used to be known as Passenger, provides a range of services from discussion boards and live chats, to gamification and rewards management. Powered by community members' smartphones, FUEL CYCLE's location-based activities have been added to help brands capture in-the-moment reactions from customers. Once the geo-targeting feature is triggered, brands can ask questions relevant to a location, and capture the user's impressions at the exact moment they are experiencing them - including photos, videos and surveys. Customers can be surveyed about their experience while they shop, encouraged to share content, or invited to events and activities at specific locations.

CEO Bahram Nour-Omid (pictured) comments: 'With 90% of smartphone owners using location-based services, businesses have a tremendous opportunity to gather dynamic data that combines customer sentiment with actual behavior and actions. As the first to offer these geolocation capabilities within a community setting, we continue to be the most mobile-centric community platform. The geolocation functionality creates new customer touchpoints that engage customers at just the right time and place, helping businesses uncover highly impactful insights that drive better business decisions'.

Web site: www.fuelcycle.com .