Netscribes Launches Real-Time Insights Platform

In New York, research and content marketing firm Netscribes has launched a customized market intelligence platform called Onsense, to help users track customer feedback, competitor activity and industry updates in real time.

Onsense uses machine-derived content curated by humans, sourcing information from the web, social media, and user-defined sources such as specialty data systems. It also offers customized features to keep track of new product launches, leadership changes, events, leadership styles, and news published on the Internet; and can be integrated with Netscribes in-house research and analytics capability to offer deeper insights.

Sourav Mukherjee (pictured), founder and CEO, comments: 'Unlike other automated tools in the market, Onsense provides contextually-relevant information, tracks information in local languages, and provides meaningful insights with the help of our in-house team of analysts. It can also integrate insights from primary research surveys, social media listening, and desk research into the same platform'.

With additional offices in Mumbai, Kolkata and Gurgaon, the firm is online at www.netscribes.com .