Freshworks Buys Web Metrics Provider Zarget

Business software developer Freshworks has acquired US and India-based marketing software startup Zarget, which provides tools to help marketers understand how users interact with their web sites. Terms of the deal were not disclosed.

Founded in 2015 by Arvind Parthiban, Naveen Venkat and Santosh Kumar, Zarget has developed conversion rate optimization (CRO) tools which provide user metrics and data-driven insights to help businesses increase orders, customer interactions, and signups on their web sites. Marketers can use the software to make decisions based on insight gained through A/B testing, heatmaps, session recording, polls and user feedback.

Freshworks says it will further develop Zarget's marketing suite and provide the team with expertise, technology and operations as well as access to more than 120,000 clients. Zarget CEO Arvind Parthiban (pictured) comments: 'We built Zarget to help marketers make informed decisions on their online properties without the need for deep technical resources or large budgets. Together with Freshworks, we expect to accelerate the digital marketing evolution and help our customers further transform the way they market with combined expertise and solutions'.

Web site: www.freshworks.com and www.zarget.com .