Analytics Partners Hires for European Expansion

New York-based marketing analytics firm Analytics Partners has opened an office in Hamburg, Germany, and hired former Research Now exec Achim Schoeneich as Managing Director.

Analytic Partners offers marketing mix modelling, forecasting and custom analytics tools. Schoeneich (pictured) joins after more than eleven years at digital data collection specialist Research Now, most recently as VP Business Development. Before this, he spent three years in marketing roles at publishing house Der Spiegel, was Head of Market Research at telecoms firm freenet, and worked as an Analyst at joint venture GfK AG - Jupiter MMXI.

In his new role, Schoeneich will focus on partnering with European and multi-national companies to measure the effectiveness and efficiency of their marketing investments. CEO Nancy Smith comments: 'As a global company, we need to be where our clients and their customers are. With an eye on continued growth and expansion of our efforts across Europe, Achim will be instrumental in providing leadership and support to help our clients turn data into expertise'.

Web site: www.analyticpartners.com .