New Funds for Live Streaming Analyst Maestro

In the US, live streaming engagement and analytics platform Maestro has raised $3m in a Series A round of funding, with which to develop its presence on the esports and gaming sectors while expanding into new verticals.

Enterprise live streamers can use the platform to engage and monetize their audiences. The software focuses on engagement tools that drive actions at key moments, while capturing user data to be used in analytics and marketing campaigns. These tools include polls, contests, share prompts, and giveaways triggered in real-time, to increase watch time while capturing user data.

The firm's latest round of funding has been led by Hersh Interactive Group with additional investors Rubicon Venture Capital, and the Stanford-StartX Fund. Including seed funding the company has now raised $5.8m.

CEO and founder Ari Evans (pictured) comments: 'As sophistication around streaming becomes the norm, the new metrics revolve around quality of interaction, retention, and attribution to the bottom line. We're excited to enable businesses around the world to create robust, long-term live streaming strategies through their own destinations'.

Web site: www.maestro.io .