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Tegla Tool Analyses In-Store Customer Journey
Retail mapping and shopper tracking technology firm Tegla Retail has launched a Tracker tool which uses augmented reality to map shoppers' behavior from store entry to checkout, in brick and mortar sites.
The Tegla Tracker follows the path-to-purchase journeys of individual shoppers, promising 'a more precise and richer understanding of store conversion metrics to optimize store performance'. Tegla says the tool reduces data processing time from 'months to weeks', providing accurate data for use in planning new products and reacting to consumer trends.
The firm provides a support team for each store as well as the tracking tech itself, with a system based on Google's Tango AR-enabled phones. The field team uses panoramic 3-D imaging software to join photographs of aisles into a full layout, and identifies and catalogues products on the shelves using image recognition. No Wi-Fi connections or external infrastructure are required, and sShoppers consent to using the AR-enabled phones in return for incentives.
Co-founder & CEO Tamas Pataky comments: 'We wanted to create a solution that provided data you would otherwise have to source from multiple vendors. Our unique approach produces speedy, accurate and actionable analytics that maps the entire shopper journey to enhance in store experiences'.
Web site: www.teglaretail.com .
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