Customer Data Platform ActionIQ Raises $30m

In New York, self-service enterprise customer data platform ActionIQ has raised $30m in a Series B financing round, which it will use for business development and to expand its marketing, sales and engineering teams.

Founded in 2014 by former Teradata exec Tasso Argyros and former Facebook software engineer Nitay Joffe, ActionIQ is used by enterprise marketers, analysts, and technologists to capture and use their customer data - online and off-line, from e-mail, CRM and clickstream - to build and launch marketing campaigns. Users can design, deploy and measure individualized customer experiences across 'all' channels, without writing code.

New funding has been led by venture capital firm Andreessen Horowitz, with participation from previous investors Sequoia Capital and Firstmark Capital, and Shutterstock also joining as a new investor. To date, the company has raised $45m.

Argyros comments: 'This new funding round further cements ActionIQ's position as the leading marketing activation platform and will accelerate our expansion. Our mission remains to help marketers execute one-to-one marketing with speed, scale and freedom without having to write SQL, or depend on engineering and IT. We look forward to continuing to work with marketers to effectively tap into valuable data percolating beneath the surface of their businesses'.

Web site: www.www.actioniq.com .