Research Now Adds Survey Authoring Tool to Samplify

Digital data collection specialist Research Now has enhanced its DIY Samplify platform with the addition of a survey authoring tool, designed for individuals with no special research expertise.

Samplify enables users to create surveys, reach millions of consumers, launch projects 24/7 and watch progress in real-time. It also features targeting capabilities based on hundreds of attributes such as automobile ownership, cell phone type, children in household, computer ownership and grocery shopping.

The new survey authoring tool offers a drag-and-drop interface, to enable marketers to gain access to data visualizations within Simplify, and uncover relevant data without having to sift through large quantities of data. Product Manager Anthony Lam says the feature will provide marketers with the autonomy to author surveys and conduct research at a moment's notice - whether they are a novice, or an experienced researcher.

SVP of Product Management Mayer Danzig (pictured) adds: 'In a dynamic marketplace, change is constant, making speed to insights vital for marketers and agencies. The Samplify solution goes beyond just time and cost savings benefits, enabling marketers and agencies to glean real-time, actionable insights to better inform marketing decisions with confidence'.

Web site: www.researchnow.com .