Toluna Aims to Define and Lead 'Insights on Demand'

Toluna has announced its intention to define and lead a new business concept and market category, 'Insights on Demand', and says it is collaborating with industry thought leaders and creating educational resources to advance its vision.

The firm says the initiative follows in the footsteps of Marketo, Eloqua and other firms which have developed the idea and practice of 'Revenue Performance Management' (RPM) during the past five years, and then introduced the category known as 'Marketing Automation'.

Frederic-Charles Petit (pictured), CEO of Toluna says that today's speed of information, resulting in shifts in consumer sentiment, requires an entirely new way of obtaining consumer insight. 'Today's businesses need access to insights that are deep and dynamic, always available, and tuned into constantly changing market sentiment. We are introducing Insights on Demand to democratize market research. With Toluna's existing technology, industry expertise and global community we are well positioned to lead this new way of fuelling business intelligence and growth', Petit adds.

Web site: www.toluna.com .