New Funds for Marketing Analytics Firm Supermetrics

Helsinki, Finland-based marketing analytics company Supermetrics has raised EUR 3.5m (£3.1m) in a Series A round of funding, which it will use to further develop its technology.

The firm offers marketers a reporting automation tool for PPC, SEO, social media and web analytics, integrated with Google Sheets, Google Data Studio and Excel. The software brings all marketing metrics together in one place, automates manual work and allows customised reporting. In the last financial year, Supermetrics reported a 151% year-over-year increase in annual revenues to EUR 1.6m, with a 63% net profit margin.

New funding has been led by OpenOcean Capital, which was founded by the people behind the MySQL database. Mikael Thuneberg (pictured), Supermetrics CEO, comments: 'I'm proud of the rapid growth our exceptional team has pulled off. What's more important, however, is what that growth means - the millions of hours of boring manual work we save marketers from every year. This new funding gives us additional resources to accelerate technology and product innovation, and to expand quickly and strategically into new markets'.

Web site: www.supermetrics.com .