Mobile Data Deal for Location Sciences and On Device

In the UK, mobile intelligence company Location Sciences has partnered with mobile MR and sample specialist On Device Research, to help brands and agencies measure media effectiveness and store visit uplift.

On Device's Mobile Store Effect product will be powered by Location Science's proprietary first party consumer location data, currently from four million UK consumers. The firms say that unlike traditional 'snapshot' bid stream data, Location Sciences can access consistent background data via its integrated SDKs, giving a far deeper understanding of location behaviour and attributing consumers a location with accuracy down to one metre.

Mark Slade, Location Sciences CEO, says the partnership signals a 'new wave' of location intelligence in the media market. On Device CEO Alistair Hill says his company has led the market in 'using the unique characteristics of mobile to create ad effectiveness insight for advertisers and their agencies'. He adds: 'Partnering with Location Sciences enables us to provide the market with the much-needed accuracy, scale and transparency it requires'.

Web sites: www.locationsciences.ai and www.ondeviceresearch.com .