Seven-Figure Investment for Voxpopme

UK-based video insight specialist Voxpopme has received a seven-figure Series A round of investment from Mercia Fund Managers, for use in global expansion.

Founded in 2013 by Tom Williams, Dave Carruthers and Andrew Barraclough, Voxpopme offers an app collecting consumer feedback on brands in the form of video responses direct from mobile phones, and including a sentiment analysis feature. The firm is based in Birmingham, with additional offices in the US and Australia.

The new, undisclosed amount of funding will also be used to enhance the company's video insight technology, and hire fifteen additional staff across North America, Europe and Asia-Pacific. Carruthers comments: 'We're excited to receive the backing of Mercia Fund Managers. Its record of building valuable businesses speaks for itself and confirms that the demand for agile video insight is increasing exponentially. Mercia's ambition to grow businesses with global potential matches our plans to advance video research software so that any researcher, marketer or business owner can quickly capture, analyse and share consumer-recorded video insight, anytime, anyplace'.

Web site: www.voxpopme.com .