Cint Audience Data Added to Data Republic Platform

Cint is adding its audience data, covering more than 40 million consumers across 100 countries, to the data marketplace and analytics platform of Sydney, Aus-based Data Republic, offering clients improved customer insight and targeting.

Launched in 2014 by Paul McCarney and Danny Gilligan, Data Republic offers access to transactional and behavioural datasets which are used to build propensity models, gain behavioural insights, and enrich clients' own customer records with second-party data. The new partnership gives Data Republic 'participants' access to Cint's audience data across numerous industries, including specialised segments in the finance, automotive and healthcare (consumer) spaces.

Steve Millward, Data Republic's Chief Analytics Officer, says the integration means companies will no longer have to make the choice between rich insights on a small sample of customers, or a less insightful understanding of an entire customer base. James Rogers, Cint's EVP of APAC, adds: 'Data Republic's secure analytics platform and Cint's self-declared data will greatly increase insight depth for all customers. We look forward to working with Data Republic and partnering with them globally to roll out both platforms'.

Web sites: www.cint.com and www.datarepublic.com .