Nielsen Rolls Out Marketing Cloud in APAC

Nielsen has announced the roll-out in the Asia Pacific region of its Marketing Cloud platform, which integrates the firm's consumer and media data with marketing activation and analytics applications.

Launched in the US and Europe last year, the platform can be used to manage cross-channel media planning, build audience segments, and conduct analysis including how advertising and content change consumer perception, intent and purchase decisions.

Initially, the platform will be available in Hong Kong, with further APAC launches planned for the near future. EVP Damian Garbaccio (pictured) comments: 'Our expansion into the APAC region is a testament to the incredible Nielsen data, technology and measurement capabilities we've unified under one roof. We're bringing an advanced marketing stack to a market that constitutes more than half of the world's Internet users. It's a very exciting growth market for us and one that Nielsen has had a strong presence in for decades'.

Web site: www.nielsen.com .