New Tool to Interpret Subliminal Facial Expressions

London-based Human, which develops technology to interpret subconscious emotional traits and predict human behaviour, has launched software which it claims can read consumers' subliminal facial expressions and reactions to products and campaigns in real-time.

The patent-pending software uses 'artificial emotional intelligence' and facial recognition and is designed to support marketing campaigns, customer satisfaction, feedback and experience monitoring. According to the firm, the software detects real-time emotions and characteristic traits - such as passion, honesty, happiness, sadness and anger - providing a more accurate response, while also minimising human bias.

Yi Xu (pictured), CEO and founder, adds: 'Our software will allow businesses to assess their customers' instinctive reactions against a specific campaign or product, compared to their competitors. It will allow businesses much greater insight into individual human behavioural traits which can be used to great advantage when trialling new products, launching marketing campaigns and generating customer feedback and response'.

Web site: www.wearehuman.io .