FUEL CYCLE Adds Four to Senior Team

Los Angeles-based MR and community intelligence platform FUEL CYCLE has expanded its leadership team with the appointment of Mary Lou Barney, Sean Bradley, Matt Worden and Travis Crosby.

The firm provides a range of services from discussion boards and live chats to gamification and reward management; and in August added geolocation capabilities to its mobile app, enabling clients to conduct real-time location-based research.

Mary Lou Barney joins as Vice President of Strategic Accounts, with more than 30 years' experience of using research and insights to drive business performance. Most recently, she led Harvard Business School's Corporate Relations and Marketing Development team, and before this she held senior roles at Ipsos, Synovate, Research International and IRI. She also worked for Disney Consumer Products as Director, Global Retail & Marketing Analytics.

Sean Bradley takes up the position of Senior Director of Product after seven years at Nielsen, where most recently he was VP, Product Leadership, Entertainment; earlier he was Director of Business Analysis for Universal Music Group. Matt Worden has been named Director of Sales, having worked in senior business development roles at Vision Critical, YouGov and Toluna, and as an RA in Harris Interactive's Technology Group. Finally, Travis Crosby joins as Sales Director - Northwest, with more than fifteen years' experience in senior-level positions at companies including SSI, Toluna and Luth Research. He also spent five years clientside, at Staples and Office Depot.

CEO Bahram Nour-Omid comments: 'It's clear that customer feedback and insights are more important than ever before, so we're building a state-of-the-art infrastructure and executive brain trust to make our platform a clear leader in this new era of market research. In addition to the innovative new products we brought to market over the past few months, our new hires are part of our commitment to offer our clients the best tools and resources to better understand their customers'.

Formerly known as Passenger, the firm is online at www.fuelcycle.com .