Lieberman Research Worldwide Buys Strativity Group

In the US, Lieberman Research Worldwide (LRW) has acquired customer experience and culture design firm Strativity Group for an undisclosed sum.

Strativity offers a multi-disciplinary approach to customer experience strategy design and implementation, combining proprietary research tools, strategic analysis, business planning and CX innovation design. The firm is headquartered in the New York area and will continue to be led by founder and CEO Lior Arussy (pictured), who previously held executive positions at Nice and Hewlett Packard.

David Sackman, Chairman and CEO of LRW, comments: 'CEOs are making customer experience a top priority and understand how customer experience fuels growth and increased profitability. We are excited about Strativity because its focus on business transformation complements our deep experience in brand strategy, innovation, and voice of the customer assessments. With Strativity on board, LRW can now offer clients a complete customer-centric ecosystem to help them unleash the power of their employees and brands to deliver exceptional customer experiences'.

Web sites: www.lrwonline.com and www.strativity.com .