Market Probe Europe becomes Kynetec b2

Full service agency Market Probe Europe has been re-named Kynetec b2, following its recent acquisition by animal health and agriculture researcher Kynetec.

The deal was struck last autumn, when Kynetec acquired both Market Probe Agriculture & Animal Health and Market Probe Europe. For the past thirty years, the latter company has provided research services to clients across a range of B2B and B2C sectors. Dominique Vanmarsenille, Executive Director at Kynetec b2, says the new name reflects the firm's continued commitment to providing B2B and B2C market insights.

Richard Jameson, Kynetec's Executive Director, Global Custom Research, adds: 'The team of highly skilled researchers from Market Probe Europe has a strong B2B and services heritage, and a very loyal client base across multiple specialist sectors. By rebranding the business to Kynetec b2, we want to demonstrate our commitment to that heritage, whilst investing strongly in enhanced geographic footprint, and deploying advanced technology solutions'.

Web site: www.kynetecb2.com .