Network Launches Open Banking Tracker Service

Customer experience-focused UK agency Network Research has launched a long-term subscription offering to explore consumer attitudes toward the phenomenon of Open Banking.

East London-based Network offers qual and quant insights to drive business impact in new product development, communications, acquisition, satisfaction and loyalty / retention. The firm says Open Banking 'is set to fundamentally change the way consumers interact and control their finances', and its new product will support the financial and retail banking sectors in the challenges it brings. The service will provide continuous insights - both visualisations and raw data - through the firm's online reporting, analytics and knowledge sharing platform Fabric.

'Open' will combine thousands of quant surveys with in-depth qual, providing tracking of perceptions and attitudes to open banking, and will also include face-to- face briefings with Network's specialist consultants. Clients can add their own questions or test out their projected Open Banking communications.

According to Richard Gaze, Client Director, 'Open Banking is the latest innovation that is changing the landscape of the financial sector. Open will allow traditional retail banks, savings and investment providers and fintechs to understand the changing attitudes of consumers alongside this revolutionary trend and allow them to react quickly to public perception. The data is combined with consultancy from our own financial experts to ensure that clients won't miss a thing'.

The firm is online at www.networkresearch.co.uk .