Ascribe Brings in Pfau to Lead Sales Team

In the US, verbatim analysis and survey software company Ascribe has appointed long-time industry exec Andy Pfau as Vice President of Sales, leading the sales team and implementing the go-to-market plan for the company.

Ascribe's suite of cloud-based software enables organizations to collect, analyze and visualize data - and are used to enhance customer, employee and patient experiences, increase revenue, manage costs and improve ROI.

Pfau (pictured) joins with a twenty-year background in the MR sector. Most recently, he led the Corporate Account Sales team at Survey Sampling International (SSI). Before this, he spent twelve years as VP of Enterprise Solutions at Toluna / Greenfield Online, where he led a team which built custom reporting and software solutions for marketing, branding and customer satisfaction research and insights. Earlier, he managed company sales at RelevantView, which specializes in web site usability testing and online concept testing. He began his career with a focus on economics while at FactSet Research Systems and at Standard & Poor's DRI.

In his new role, Pfau will use his sales experience and in-depth understanding of the industry to set and execute the sales strategy, promote Ascribe's offerings and lead the sales team to build long-term relationships with clients. Commenting on the appointment, CEO Rick Kieser said: 'We are pleased to have Andy on the team and look forward to him helping our clients grow and enhance their brand experience. Andy's dedication to the industry will help our clients gain a greater depth of understanding, especially from verbatim comments, and ability to get to their core insights'.

Web site: www.goascribe.com .