Havas Group Media Names Global Head of Data

In Paris, Havas Group Media has hired former AXA exec Rodolphe Rodrigues for the newly created role of Global Head of Data.

Rodrigues (pictured) joins from insurance group AXA, where he served as Global Media Director, responsible for group media budget to support corporate and business campaigns, while managing the firm's relationship with Havas Global Worldwide. During his time with the company, he also brought in a data-driven media strategy to improve the impact of AXA media investments by better understanding consumer digital behaviour. Before this, he co-founded ad analytics and behavioral targeting services company Weborama, where he later served as Deputy CEO and Product Marketing Director.

In his new role, Rodrigues will lead all new data initiatives, managing investments and teams in areas including data governance and business models. His role will also include the global expansion and management of the DBi team and developing behavioural audience segmentation and content strategies for the group around the world. He will report to Stéphanie Marie, Chief Transformation Officer, who comments: 'Rodolphe's deep understanding of data and audience planning further enables us to offer our clients the best solutions on the market. He already understands the value that our integrated Havas Village model presents and the benefits that the effective management of the data ecosystem can bring to our clients'.

Web site: www.havasmedia.com .