comScore Adds 'Scale and Granularity' to Mobile Data

Audience measurement firm comScore has upgraded its custom reporting for mobile to offer greater visibility into consumer engagement with content, products and services.

The expanded service is based on a massive measurement sample and promises marketers the ability to:

• benchmark traffic quality, cross-shopping and other key mobile app and site metrics against competitors
• identify key consumer segments via demographics and web / app usage behavior
• analyze consumer journeys over time and across information sources
• fine tune acquisition efforts through analysis of competitive search and other marketing efforts, and
• understand competitive loyalty patterns to attract, retain and engage users.

Chief Product Officer Dan Hess (pictured) comments: 'Advancing our mobile roadmap continues to be a major strategic initiative - one that our customers increasingly rely on as consumer behavior has shifted to this channel. Our new mobile capabilities are a key part of our mission to help clients drive smarter business decisions'.

Earlier this summer, the company partnered with mobile app and device data provider PushSpring, to help advertisers target audiences based on app consumption and demographics.

The company is online at www.comscore.com .