Informa Engage Adds Access to Healthcare Professionals

New York-based B2B audience insights specialist Informa Engage has added access to more than half a million medical and healthcare professionals through its customer database.

Launched a year ago, Informa Engage has a global database of more than 30 million business decision makers and 1,000 plus data segments. The firm now provides access to users of the SKIPTA social media network of specialized online medical communities for verified healthcare professionals (HCPs). This network of more than 30 communities allows HCPs to communicate and collaborate with peers, with the membership base focused on physician specialties such as oncologists and neurologists, as well as additional healthcare professions such as pharmacists, nurse practitioners and physician assistants.

In addition, the new offer includes segmentation capabilities to target hard-to-reach healthcare specialists including medical directors and immunologists, with the ability to select medical professionals by type, HCP title, job function, employee size and geography. Joann Kropp (pictured), VP, Global Data Solutions, comments: 'Through a unique combination of insight into the medical and healthcare markets and our superior targeting and segmentation capabilities, we help marketers identify specialized medical and healthcare professionals and connect with them at the right time and in the right place'.

Web site: https://engage.informa.com .