Partners Placed and Adobe Measure TV Ads' Store Impact

Location data specialist Placed has entered a strategic partnership with Adobe, measuring the impact of linear television ads on store visits.

The combination of Adobe Advertising Cloud TV and the recently launched Placed Attribution for TV promises to link shopping activity with specific ad revenue and help marketers track and optimise their ad spend. Placed, which is part of Snapchat parent Snap Inc., launched a similar partnership with Kantar in March.

Placed founder and CEO David Shim (pictured), quoted on www.advanced-television.com , comments: 'Together, Placed and Adobe are now delivering a solution to premier industry leaders, such as Dentsu Aegis Network and its clients, that makes linear TV just as measurable and accountable as digital'. For Adobe, Advertising Cloud Head of TV Partnerships Patrick Rubin adds: 'The reality is that most sales today still occur offline, and that's not changing soon. Capturing those results is crucial for advertisers to prove ROI. We're excited that Adobe Advertising Cloud customers can now use Placed to measure store visits across nearly all channels of media, including television'.

Web sites for the partners are at www.adobe.com and www.placed.com .