TTEC Launches Humanify Insights Platform

In the US, customer experience technology and services provider TTEC Holdings has launched the 'Humanify Insights Platform', combining advanced analytics and machine learning to predict customer behavior and emerging trends.

The firm incorporates TTEC Digital, which designs and builds tech-enabled, insight-driven customer experience solutions; and TTEC Engage, its delivery center. The new Humanify Insights Platform integrates and analyzes data, uses predictive modeling to determine what is likely to happen next, and then prescribes the best follow-up action. The tool also offers companies the ability to aggregate all their customer data into a common architecture.

Tony Tsai (pictured), Chief Innovation and Information Officer, explains: 'For brands who are looking to create relevant engagements with their customers, it is imperative that they have ready access to the wealth of insights found within their data resources. By implementing the Humanify Insights Platform, clients are able to better understand their customer' needs, behavior and preferences in real-time and act on these insights to improve individual interactions and enhance customer experience'.

Web site: www.ttec.com .