WPP Health & Wellness Brand Goes in Restructure

In the US, WPP has integrated several of its specialist health networks, in a move which it says combines health expertise with creative technology and data 'firepower'. As part of this integration, the WPP Health & Wellness brand will be retired.

Three of the four agencies under the WPP Health & Wellness umbrella are being merged into different firms: the Sudler network with VMLY&R, creating VMLY&R Health; Ogilvy CommonHealth with Ogilvy, creating Ogilvy Health; and ghg with Wunderman, as part of Wunderman Health. Grey and J. Walter Thompson will continue to provide their existing health offers. Integration is underway and will be completed in the first half of 2019.

WPP Health & Wellness CEO Mike Hudnall (pictured) will lead a new health practice across the agencies, reporting to WPP CEO Mark Read. Claire Gillis, currently CEO of WPP Health & Wellness International, will continue to lead WPP's international specialist healthcare businesses which will remain unchanged as a consolidated offering of ghg, Sudler and Ogilvy HealthWorld.

Commenting on the changes, Hudnall said: 'Integrating our capabilities with the agency brands and operating as a practice will allow us to bring greater impact and flexibility to our clients in the health sector. The new structure offers clients increased strategic partnership and a simple way to access the largest pool of health specialists in the world.'

Web site: www.wpp.com .