Kleffmann Names MD for North American Business

Agricultural research specialist Kleffmann Group has appointed Monica Phillips as Managing Director of its North American subsidiary KG MarketSense. She takes the reins from founder David Soorholtz, who will now focus on the global animal health market.

Kleffmann acquired MarketSense in 2015. Phillips joins with two decades' experience in agricultural marketing and research, gained in agriculture services-based companies such as Beck Ag, Inc, where as VP of Strategic Intelligence she helped clients make use of customer intelligence and data to develop their marketing strategies. Earlier, she spent more than nine years at DuPont Pioneer in marketing and general management roles.

In her new position, Phillips is responsible for overseeing all aspects of the group's operations in the US and Canada, including its AMIS Panels, AdHoc Research and My Data Plant. She also joins the firm's global management team. At the same time Soorholtz becomes Director of Animal Health, North America, and Global Product Manager for Animal Health.

Group CEO Burkhard Kleffmann comments: 'Monica brings a passion for agriculture and a wealth of experience that give her a keen understanding of the needs of our clients and how to best support them. With Monica's expertise in the seed and crop protection markets and David's in the animal health market, we have two outstanding experts who will strengthen our position not only in North America but throughout the world. Together they form a perfect team'.

Web sites. www.kleffman.com and www.kgmarketsense.com .