Phone2Action Launches Stakeholder Insight Tools

Grassroots advocacy software firm Phone2Action has launched a set of web and mobile app-based stakeholder insight and engagement tools, allowing organizations to identify, track and cultivate relationships with influencers.

Phone2Action's platform helps users lobby politicians and galvanise grassroots support. The new stakeholder insight and engagement tools have been developed to help government affairs professionals and grassroots campaigners survey and gather information from advocates about their existing relationships with lawmakers, regulators and other decision-makers, and to measure the strength of the relationship. Additional features enable users to capture all interactions they have with legislators, view each individual stakeholder touchpoint, and monitor the social media conversation around each issue.

Jeb Ory (pictured), CEO of Phone2Action, comments: 'Stakeholders play a vital role in the success of any policy or regulatory initiative, however the process of identifying, tracking and building relationships with these contacts can be time-intensive and inefficient. We developed this new set of stakeholder management tools to make it easier for our customers to manage and cultivate these valuable relationships, knowing they can often provide the extra push needed to win support from decision makers on an important issue'.

Web site: www.phone2action.com .