Former Coke Insights Leader Joins Magid

Research and consulting firm Magid has hired Jane Fuller as Vice President, Strategy Consultant, based in New York and focused on clients in retail and CPG industries.

Magid advises clients on consumer-centered business strategy, and was established in 1957. Fuller (pictured) joins from The Coca-Cola Company where she was Director, Insights and Analytics, overseeing research for the consumer giant's multi-billion-dollar hydration portfolio - this includes brands like vitaminwater, smartwater and Powerade. Earlier, she worked in leadership roles on Global and US insights and analytics teams at Pfizer and Colgate-Palmolive, and as an independent consultant for clients in the logistics, pet services, life insurance, consumer goods and entertainment industries.

She holds an MBA from the University of Maryland, and a bachelor's degree in English from Bucknell University.

Craig Wax, EVP in Magid's Consumer Products and Services group comments 'Jane's diverse set of skills matched with her deep industry and research experience make her an invaluable partner to our clients, and I'm delighted to have her join our team'.

Web site: www.magid.com .