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ClickDimensions Buys Dashboard Provider Sweetspot
Marketing automation platform ClickDimensions has acquired dashboard provider Sweetspot, giving its clients easy, on-demand access to campaign analysis and optimisation tools, plus channel and revenue impact performance data.
ClickDimensions' platform helps users of Microsoft Dynamics 365 co-ordinate and implement email marketing, campaign automation, web intelligence, surveys and other activity from one place; with almost 50 prebuilt connectors to common marketing data sources like Google AdWords and Facebook.
The company says it will integrate the acquired technology to launch a new marketing dashboard by the summer, with harmonized Dynamics 365 for Sales and ClickDimensions multi-channel marketing automation data as well as prebuilt views and KPIs based on marketing best practices.
Mike Dickerson (pictured), CEO of ClickDimensions says the buy will be 'tremendously beneficial to customers' and is 'the next strategic step' in the company's commitment to serving the expanding needs of marketers with its ClickDimensions' marketing cloud for Dynamics'.
Sweetspot founder and Chairman, Sergio Maldonado says his firm was founded 'to turn big data into useful data', and adds: 'Our marketing dashboard makes it easy to consume data and optimize decision making, and we are excited to see the impact this has on the success of marketers utilizing Microsoft Dynamics 365'.
The firm is on the web at www.clickdimensions.com .
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