The Behavioural Architects Hires New York President

UK-based firm The Behavioural Architects (TBA) has appointed Sonia Misak as President of its New York office.

TBA was launched in 2011 and also has offices in London, Oxford, Shanghai and Sydney. Earlier this month it announced six new UK hires.

Misak moved to New York in 2003 to open the US office of HeadlightVision, during a nine-year stint at the firm and its successor, The Futures Company. She then spent three years at Hall & Partners as Global Client Partner, focusing mainly on emerging markets and innovation, new product development & brand positioning. Since 2014 she has run her own boutique MR agency, The Global Citizens.

She has a BSc from University College London and an MPhil. from St Antony's College, Oxford.

In a statement, TBA Founders Crawford Hollingworth, Sian Davies and Sarah Davies said 'It is amazing to be reunited with the brilliant Sonia who launched HeadlightVision in NYC, which later became The Futures Company. Sonia brings a stellar client list with her and a proven record of driving new thinking and approaches. It feels like the original band is back together!'

Web site: www.thebearchitects.com .