Huq Raises Funds for Data Acquisition/International Growth

Geo-behavioural consumer research platform Huq Industries has raised £1.4m in a funding round, which it will use to acquire research data and meet demand for its products internationally.

Founded in 2014 by Conrad and Isambard Poulson and Alexander Fairfax, London-based Huq measures the places and the products that consumers engage with in the real world. Through its proprietary software and partnerships with thousands of mobile apps, the firm collects geo-spatial data across high street stores, offices, transport modes and home environments, and this data is then abstracted to identify real-world consumer insight and trends.

New funding has been led by investment platform 24 Haymarket and will partly be used to expand into target markets, such as finance and property. In addition, the firm has hired a Chief Commercial Officer and strengthened its Board to support future growth.

Conrad Poulson (pictured) comments: 'This investment enables Huq to accelerate the commercialisation of our platform across our key verticals and geographies. 24 Haymarket together with our existing shareholders provide us with both the funds and the network to support Huq through a very exciting phase of its growth.'

Web site: www.huq.io .