Predictive Data Firm 6sense Wins Funds for Innovation

San Francisco-based predictive intelligence firm 6sense has raised $27m in a funding round, which will be used to drive product innovation.

The firm, which launched out of stealth in 2014 with a $12m investment round, taps into AI, proprietary machine learning algorithms and behavioral data to help clients identify potential B2B customers and predict sales. Its Account Based Orchestration Platform is used to uncover anonymous buying behavior, buyer intent data and predictive analytics, enabling clients to use these customer insights to target potential buyers with digital advertising.

New funding was led by Industry Ventures, with participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. Jason Zintak (pictured), CEO of 6sense, comments: 'This new round of funding will allow us to expand our product, including transforming the traditional e-mail nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers' behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.'

Web site: www.6sense.com .