Long-time Kantar TNS Exec Named OpinionWay Deputy MD

In Paris, MR firm OpinionWay has appointed long-time Kantar TNS exec Thierry Millon as Deputy Managing Director, in charge of its qualitative and co-creation activities.

Launched in 2000, OpinionWay specialises in areas such as market understanding, brand issues, and product and service development, for B2B and B2C clients. Millon (pictured) joins after more than seventeen years at Kantar TNS (formerly TNS Sofres), where he latterly served as Director of Qualitative Expertise, and earlier Director of the firm's Quali-Strategic Department. Before this, he spent five years at Ipsos as a Research Director.

In his new role, Millon oversees innovation support activities, insight communities and qual studies, for which he is in charge of development. He is also charged with integrating these offers into the rest of the company's services. MD Luc Balleroy comments: 'Having created InnovativeWay, a division dedicated to innovation gathering experts trained in methods of creativity, design thinking and agile processes, and developed online communities, OpinionWay now wishes, with the arrival of Thierry Millon, to go further by integrating these offers into all the offers put in place for customers. The creation of this new cluster ... is part of our aim to help our customers move ever more efficiently and quickly to action'.

Web site: www.opinion-way.com .