Mobiquity Launches AdTribute Footfall Measure

In New York, programmatic ad tech provider Mobiquity Technologies has launched a measurement tool called AdTribute, to help marketers identify in-store, bricks-and-mortar footfall as a result of exposure to digital advertising.

Mobiquity provides programmatic ad technologies and mobile data insights on consumer behaviour via its Advangelists subsidiary. The new AdTribute feature, which integrates digital footfall reporting directly into the Advangelists platform, uses a control-exposed methodology, identifying ad impression views and subsequent lift in physical store visits as a result of campaign exposure. It also measures the time between ad exposure and subsequent visitation to the store.

CEO Dean Julia (pictured) comments: 'With AdTribute, the Advangelists platform is able to match anonymous audience profiles to transactional or place-visit data sets to determine purchase or traffic lift and report back to our clients in real time. What's unique about AdTribute is its ability to allow advertisers to begin viewing in-store traffic attributed to message exposure as the campaign launches and makes the data available to identify successful campaigns/audiences or messages for optimization mid-campaign'.

Web site: www.mobiquitynetworks.com .