PRS IN VIVO Debuts 'Accelerated Behavioral Insights'

Global shopper insights agency PRS IN VIVO has launched a suite of research services called Accelerated Behavioral Insights, which combines technology, category experience and human expertise to guide NPD, shopper and packaging development.

PRS IN VIVO applies behavioral science to understand shopping behavior and influence consumer choices. Services include deep-dive strategic shopper evaluations, volume forecasting, in-context qualitative shopper lab testing, product experience testing, and new ways to evaluate and optimize eCommerce experiences.

Offered in combination or separately based on clients' needs, the firm's new suite of tools combines its expertise in shopper experience with a behavioral framework, to determine which new products will resonate with consumers, and which shopper experiences and packaging designs will best convey their benefits. The first tools to be included in the suite include PackCept, an early stage concept screener for NPD; and PackFlash, providing an online screener for pack designs. Also included is AI Pack Screener, a tool to measure and optimize potential pack elements by analyzing new designs against PRS IN VIVO's pack and shelf database.

Scott Brill (pictured), SVP, Global Research & Market Development, who leads the unit bringing Accelerated Behavioral Insights to market, comments: 'Clients want to know that the insights on which they place big bets are based on validated consumer behavior and known scientific principles. They want cost effective solutions to understand what consumers see and grasp in the context of the rapidly changing shopper environment. What we add to the process is a huge plus in delivering agile and responsive insights solutions, that accelerate clients' abilities to get the answers they can trust.'

Web site: www.prs-invivo.com .