Ascribe and ASKi-Data Launch Rapid Text Analysis Tool

Verbatim analysis software company Ascribe has teamed up with Hamburg, Germany-based market and social research firm ASKi-Data to launch a new text analytics tool, ASKi-Data CX Snapshot.

The tool, powered by Ascribe's advanced natural language processing, promises marketers and advertisers same-day, data-driven insights from NPS studies and other consumer feedback surveys, including quick topic and sentiment analysis of open-ended responses and verbatim comments, even where sample size is large. The firms say such questions are often omitted at present in NPS and other VoC studies because their analysis would slow down the process and add cost. ASKi-Data CX Snapshot gives users an instant overview of their customers' experience and pointers for action or further CX research.

Gustav Jaeckel, Coding Manager at ASKi-Data, comments: 'The benefit of this new solution is simple - it allows our clients to better understand their customers while also saving time and money. This is especially true for our clients evaluating NPS, where the question is not necessarily positive or negative. With ASKI-Data CX Snapshot, our clients will receive same-day results that are easy to understand and cost less than manual coding'. Rick Kieser, CEO at Ascribe adds: 'Without the right tools, surveys with open-ended responses are difficult to analyze and often go unused. With the right tools, that same data can prove to be invaluable for marketers and advertisers'.

Web sites of the partners are at www.goascribe.com and www.askidata.de .