New Funds for Mobile Measurement Firm Adjust

Mobile measurement and fraud prevention specialist Adjust has raised $227m in a new round of funding, which it will use to further develop its product suite and to expand its presence in new and existing regions.

Founded in Berlin in 2012, Adjust provides analytics and measurement of more than 25,000 mobile apps worldwide, as well as fraud prevention and cyber security solutions. The company employs more than 350 employees in fifteen offices on four continents, and in the past twelve months has grown its headcount by more than 150.

The latest funding round has been led by new investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners, Sofina, and existing investor Highland Europe, bringing the total raised to date to $250m. News of this investment follows Adjust's recent acquisition of US-based data aggregation platform Acquired.io (USA), and Israel-based cyber security and AI start-up Unbotify.

Christian Henschel (pictured), co-founder and CEO of Adjust, comments: 'This latest round of funding will be instrumental as we continue to unify brands' marketing efforts, making marketing simpler, smarter and more secure. The investments we make in our product will further empower our clients to move the needle in their markets, as we become mobile's definitive growth engine'.

Web site: www.adjust.com .