Insight Strategy Group Hires for West Coast Expansion

MarketCast Group subsidiary Insight Strategy Group (ISG) has appointed long-time Ipsos exec Kim Lewis as SVP of Research and Strategy, leading the firm's Technology industry practice while working with the leadership team to drive growth on the US West Coast.

Headquartered in New York, ISG combines social science expertise with generational, life stage, gender and cultural understanding to help clients drive brand growth and innovate for products, services and content. The firm works in industries including media and entertainment, food and beverage, retail, style, health and wellness, travel and leisure, and technology.

Lewis (pictured) joins ISG's San Francisco office after sixteen years at Ipsos, where she held a variety of leadership roles focused on strategic brand and communications research for media and technology clients. While at brand communication, advertising and media business Ipsos Connect, she latterly served as VP, Tech, Media and Ad Research. Earlier, she was a Senior Business Analyst at Target Corporation.

ISG President Arikan Olguner comments: 'We're thrilled to have Kim on board. We've had great success in applying our social sciences-based expertise including our gender, youth and family practices to creative solutions for our clients on the West Coast. We are excited to build on these successes with a growing local presence under Kim's leadership'.

Web sites: www.insightstrategygroup.com and www.mcast.com .