Ipsos Buys Minority Stake in Questback

Ipsos has acquired a 10% stake in Oslo, Norway-based employee and customer experience management company Questback. Terms of the deal have not been disclosed.

Questback, which began in 2000 as a Norwegian survey tech firm and merged with German panel and survey software firm Globalpark eight years ago, offers a complete feedback system for employee, customer and other market research. Ipsos will now use Questback's platform to enhance its own market research offerings, and says there will be benefits for customers of both companies.

Questback CEO Frank Møllerop (pictured) comments: 'We are excited to deepen our relationship with Ipsos and to support them with our best-in-class technology. We live in a dynamic business market replete with innovation and disruption. This investment provides us with the capability to drive innovation, excellence and change in the market research sector while significantly advancing the capabilities of our technology'.

Web sites: www.ipsos.com and www.questback.com .