Qualtrics Adds New Features to Conjoint Solution

'Core experience' analysis specialist Qualtrics has added new capabilities to its purchase decision analysis solution Conjoint XM.

SAP-owned Qualtrics helps brands continually assess the quality of their four 'core experiences' - customers, employees, products and brands. Its Conjoint XM solution scientifically identifies consumers' preferences for different features by automating the testing of various package combinations. The solution now provides a more engaging experience through the use of images as part of the feedback process; and enables companies to scale studies globally with translation capabilities allowing for multiple languages.

Additional enhancements include support for Conditional Pricing, Alternative Specific Design, Anchored Maxdiff and enhanced collaboration workflows. These are built on top of existing capabilities which include an automated four step workflow called Conjoint Solution Workflow, which guides users through the entire process; a self-service interface called Conjoint Configurator; and an interface known as Conjoint Simulator, through which users can predict respondent trade-offs in order to design the optimal package. Lastly, Conjoint Auto-Clustering enables users to segment populations based on their package preferences.

VP of Research Core, Kelly Waldher (pictured), comments: 'New enhancements to the Qualtrics Conjoint XM Solution allow organizations to take the guesswork out of determining customer preferences, and to make data driven decisions on product, pricing and packaging. Studies show that 80% of new product launches in the marketplace fail. Qualtrics is dedicated to partnering with enterprises to dramatically improve the chances of achieving product market fit'.

Web site: www.qualtrics.com .