SmarterHQ Launches Wishlists & Favorites Targeting

In the US, personalization platform SmarterHQ has launched a feature called Wishlists & Favorites, to enable clients to re-engage customers who are displaying intent to purchase specific items.

Using SmarterHQ, marketers can expand customer relationships by delivering relevant, cross-channel experiences. The platform activates real-time, multichannel data, identifies audiences based on customer behavior and information, and automates personalized content across outbound and online channels. New capabilities enable users to include 'wishlisted' and 'favorited product interactions, collected by SmarterHQ alongside other interactions such as product and cart views, and use them for segmentation and retargeting.

President and CEO Michael Osborne (pictured) comments: 'Our launch of Wishlists & Favorites simplifies a brand's ability to identify and connect with those who are actively engaging and showing interest in things they are more likely to buy - allowing marketers to send extremely relevant messages such as product alerts or holiday gift guides based on items they've wishlisted throughout the year.'

Web site: www.smarterhq.com .