Ex-Comscore CEO Serge Matta to Lead Video Intel Firm ICX

In the US, video audience and content intelligence provider ICX Media has appointed former Comscore CEO Serge Matta as President and Chief Executive Officer, replacing founder Michael Avon, who becomes Executive Chairman. The firm has also raised $6.6m in a new financing round.

Founded in 2015 by a team of media technology execs, ICX Media combines proprietary machine learning, data science and software to deliver real-time, cross-platform predictive analytics, insights and recommendations to producers and publishers of digital video content. Data and insights are informed by more than 600 million consumers, 11 million video creators and 6.5 billion social video data points, helping customers fully understand their audiences, generate more revenue by reaching new audiences and better monetize the audiences they already have.

Matta (pictured) left Comscore at the end of 2016 after sixteen years with the company, where he had held roles including President of Commercial Solutions and President of Mobile Solutions, and spent two years as its CEO. He then took up the post of President of Global Sales and Marketing at location intelligence firm xAd, which has since been re-named Groundtruth. Commenting on the appointment, Avon said: 'With nearly two decades of experience as a senior digital strategist and partner for media companies, brands, and agencies, Serge is well positioned to lead ICX Media through its next stage of growth,'

Separately, the company's new round of funding has been led by Boston-based venture fund PJC, with participation from new and existing investors, and brings the total raised to date to more than $16m. ICX Media will use the funding to build out its business development, sales and marketing teams, while supporting the continued growth of its data science and technology capabilities.

Web site: www.icxmedia.com .