BARC Launches Portal for Viewing Report Access

In Mumbai, audience measurement and analytics body BARC India, has launched an online service which provides access to a range of TV viewing and audience analytics reports.

BARC India (Broadcast Audience Research Council) is a joint industry company founded by stakeholder bodies that represent broadcasters, advertisers, and advertising and media agencies. Its new 'Self-Service Portal' has been designed for non-institutional users of BARC India data, providing on demand access to reports related to viewing analysis across channels, genres, TV programming, and advertising campaigns. Users can also customize reports to suit their specific requirements.

Media professionals working at broadcasting companies, media agencies and advertisers subscribe to BARC India's proprietary analytics software BARC India Media Workstation (BMW). Through the new portal, BARC India aims to reach a larger audience of non-institutional and retail customers such as independent media researchers, marketing and PR firms, academics, and analysts.

COO Romil Ramgarhia (pictured) comments: 'BARC India's viewership is the currency basis which $5.7bn worth of advertising and content decisions are made, but the application and impact of the data goes beyond TV ad spends and broadcast revenues. There are multiple entities that can benefit from our robust data to grow their business and we realised the need to make this data accessible to this larger audience and bring it to their fingertips.'

Web site: www.barcindia.co.in .